Eighty-eight ingredients. Two systems. One routine.
How we choose what's in the formula, how we decide the dose, and what we deliberately leave out — across Supergreens for daily foundation and Ignite for daily output. The architecture behind the scoop.
Three filters. One published spec.
The principles that decide what makes the formula and what doesn't.
01How we choose ingredients.
Every ingredient earns its place against three filters: published research support, a meaningful dose at our serving size, and a role that doesn't duplicate something already in the formula. If an ingredient passes the trend-cycle filter but fails any of these three, it doesn't go in.
02How we decide the dose.
Doses are set against the published research range, then sense-checked against synergy with neighbouring ingredients in the formula. We publish every gram. No proprietary blends. No "clinical doses" of one ingredient and trace amounts of nine others to pad the label.
03What we deliberately leave out.
No artificial colours or flavours. No added sugar. No proprietary blends. No trend ingredients without research backing. No claims that aren't supported by the formula. The integrity of the system depends as much on what we exclude as what we include.
04Why synergy matters more than count.
Sixty ingredients only earn their place if they work together. Vitamin C alongside iron supports absorption. Pre- and probiotics in the same scoop populate and feed each other. Adaptogens layer with B-vitamins for sustained, non-stimulant energy. The architecture is the point — not the ingredient count.
Supergreens — every ingredient.
Sixty research-led ingredients across vitamins, minerals, adaptogens, mushrooms, greens, fibres and live cultures. Tap any tile to see the dose, source and role in the formula.
A complete daily vitamin and mineral premix delivering ≥ 50% NRV across 14 vitamins and 9 minerals, plus boron and choline.
Per 12 g serving: Vitamin A 400 µg · D 2.5 µg · E 6 mg · K 75 µg · C 40 mg · B1 0.55 mg · B2 0.7 mg · B3 8 mg · B6 0.7 mg · B9 100 µg · B12 1.3 µg · B7 25 µg · B5 3 mg · Choline 41 mg · Calcium 120 mg · Magnesium 56 mg · Iron 7 mg · Zinc 5 mg · Copper 0.5 mg · Boron 3 mg · Manganese 1 mg · Selenium 28 µg · Chromium 20 µg · Iodine 150 µg.
Vitamin D is delivered as Vita-algae D® — a food-grown source cultivated from algae, providing the same active D3 (cholecalciferol) form as animal sources, vegan and traceable.
Sweetened with steviol glycosides from Stevia rebaudiana. Acidified with citric acid (fermented). Naturally pineapple-flavoured (Pineapple SKU) or mango-flavoured (Mango SKU).
Ignite — every ingredient.
Twenty-eight ingredients across creatine, electrolytes, naturally-occurring caffeine, polyphenols, adaptogens and methylated B-vitamins. Tap any tile for dose and detail.
A complete daily B-vitamin stack delivering 15% NRV minimum across all 7 Bs, with B12 at 100% NRV.
Per 8 g serving: Thiamin (B1) 0.16 mg · Niacinamide (B3) 2.4 mg · Pantothenic Acid (B5) 0.9 mg · Vitamin B6 0.21 mg · D-Biotin (B7) 7.5 µg · L-5-MTHF folate (B9) 30 µg · Methylcobalamin (B12) 2.5 µg.
B12 and B9 are delivered as their pre-activated methylated forms — methylcobalamin and L-5-MTHF (5-methyltetrahydrofolate) — bypassing a conversion step in the body that some genetic variants don't perform efficiently.
Sweetened with steviol glycosides from Stevia rebaudiana. Acidified with citric acid (fermented). Naturally strawberry-flavoured.
What the architecture promises.
Four principles, applied to every ingredient decision and every dose published.
Try the architecture.
The case for Emerald is in the spec sheet, not the marketing. Foundation alone, or the complete daily routine.